Articul

Riga Chair Factory rebranded as Articul. I was commissioned to create an animated version of their new logo. The goal was to make the animation not just a reveal, but a reflection of what Articul does and what they stand for.

Designing chairs is a precise and thoughtful process — every curve and angle considered — yet the result should feel effortless and inviting. I translated that philosophy into motion: a clean 3D rotation symbolizing the meticulous design process behind it. A full 360° consideration, just like in their craft.

Credits

Client: Articul
Animation: Agris Čaurs

Process

Starting with a pencil gives me the freedom to explore animation ideas
without getting distracted by the technical side.

I translated the chair symbol in 3D environment to create a smooth and controllable rotation

Old logo to new logo

We wanted to communicate the transition from the old logo to the new one,
so I created an animation for their social media.

© Agris Čaurs